Our sustainable approach

Empower artisans

We partner with an ethical artisan workshop in Ethiopia and small garment factories in Kenya and Morocco:

- 200+ jobs created

- Safe & inclusive workplaces

- Fair, living wages and benefits. Worker rights and social protections. Transparent & accountable business practices.

Preserve craftsmanship

We promote African design and craftsmanship, elevating traditional Ethiopian handweaving:

- Made from by hand from start to finish

- Cotton spun into fine yarns. Woven on handlooms by master weavers

- Upholding the heritage, passing weaving tradition across the generations

- Unique signature Tibeb design patterns

Protect the environment

We source and produce responsibly to reduce our footprint. As much as possible we choose: natural fibers, certified suppliers, small batch collections, and design & production steps to cut and repurpose waste.